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We’ve worked really hard to try and make FIFA understand what we need for the future.”
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“We don’t take that for granted and we try not to be arrogant. “I would argue – and this may be a little biased – that the FIFA brand has more meaning as a video game than it does a governing body of soccer,” Wilson reportedly said. The report goes on to say that Andrew Wilson told EA employees that parting from FIFA could be beneficial. In its report, VGC says it “understands EA is currently planning to release this year’s game as FIFA 23 and include two FIFA World Cup tournaments – the men’s and women’s events – for the first time.” FIFA 23 news and rumorsįIFA licence reportedly an “impediment” to EAĪccording to a report from VGC, EA’s CEO, Andrew Wilson, has expanded on the reasons the company could part with FIFA in an internal meeting, with the comments sent to the outlet anonymously.Īs detailed above, it’s already been suggested by EA that the company could part from FIFA for its line of football games and VGC has suggested that FIFA 23 could be the last game bearing the name. What exactly the name will change to remains a mystery, though shortly after EA announced its exploration of a new title, VGC spotted that EA has filed multiple trademark applications for ‘EA Sports FC', which could reasonably be a name that replaces FIFA. VGC's report on statements apparently made by EA CEO, Andrew Wilson, in an internal meeting suggest as much, with Wilson reportedly saying that moving in a different direction "might even be better for our gamers than continuing with those four letters on the box.”
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The blog post specifies that the naming rights for the FIFA series are separate from its other official partnerships and licenses, meaning that, apart from a name change and the absence of heavy FIFA branding, we shouldn't see a big change to content within the game itself.Ī February 2022 report from VGC suggested that FIFA 23 might be named as such but that it could well be the last game in the series to bear the FIFA name.ĮA itself hasn't given an explicit reason for this change, but we imagine EA likely pays a lot to license the FIFA name, and that license may come with some constraints as to what EA can and can't do, so dropping the name altogether would likely save EA money and give it more freedom. "We continually invest in the partnerships and licenses that are most meaningful to players, and because of that, our game is the only place you can authentically play in the iconic UEFA Champions League, UEFA Europa League, CONMEBOL Libertadores, Premier League, Bundesliga, and LaLiga Santander, among many others."
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"That’s why we focus so much energy on the collective strength of over 300 individual licensed partners that give us access to 17,000+ athletes across 700+ teams, in 100 stadiums and over 30 leagues around the world. "Through years of building our global franchise, we also know that authenticity is essential to the experience," the blog post adds. "As we look ahead, we’re also exploring the idea of renaming our global EA Sports football games," the blog post reads "This means we’re reviewing our naming rights agreement with FIFA, which is separate from all our other official partnerships and licenses across the football world."Īt the same time, EA made clear that it's fully aware of how important branded competitions and national leagues, as well as globally-popular clubs, stadiums, and players are to the "authenticity" of the FIFA game series. In a blog post celebrating the release of FIFA 22, the developer also touched on its plans for the future of the series. It's unclear whether or not FIFA 23 will have the 'FIFA' moniker at all.īack in October 2021, EA Sports announced that it is "exploring" the possibility of renaming its FIFA game series.